The Guard family · built by Friam

Every Guard. One family of compliance platforms.

EveryGuard is the home of the Guard family — focused regulatory products built by Friam for one UK industry at a time, every one running on the same proven engine: ingest the public registers, scan the real world, generate the documents, train the people, and publish a trust mark a customer can click. Build the engine once; point it at the next regulated sector.

2 liveAgentGuard · VetGuard
460k+Records in our data universe
17Verticals built or in build
UKRegulator-specific, end-to-end
The data universe

A proprietary map of who must comply.

The hard part of compliance software isn't the app — it's knowing every business that's in scope before they've ever heard of you. We've built that. A continuously-refreshed UK compliance-data universe, resolved from public registers and the businesses' own websites, that lets us reach a whole sector on day one.

460,000+
UK business records ingested & identity-resolved from 11 public registers
31,000+
Estate & letting agents matched to live websites and continuously scanned
22,000+
Automated compliance scans run against real public-facing evidence
4,800+
UK veterinary practices mapped for the VetGuard rollout

Sources include the HMRC AML supervised-business register, the property redress schemes (TPO, PRS), Propertymark, Safeagent, the Guild, the ICO register, Companies House, the Scottish Letting Register and UKALA — reconciled into one canonical record per business, then enriched from each firm's own public site. The same playbook now points at hospitality, community premises and employers.

The shared engine

Why a new vertical is weeks, not years.

Every Friam product is the same six-stage pipeline with a different regulator's rulebook plugged in. The engine is built, in production, and proven across two live products. Each new "Guard" is a thin, branded front-end over it.

01

Ingest

Mirror the public registers; resolve them into one record per business.

02

Scan

Read each firm's public site and check whether the required disclosures are there.

03

Assess

A scope-aware engine decides which duties actually apply to this firm.

04

Generate

Produce the tailored policies, risk assessments and documents, e-signed.

05

Train

Short, quiz-checked modules with completion tracking and certificates.

06

Assure

Publish a public, embeddable trust mark — and re-verify it monthly.

The moat is the data plus the engine. Outreach, billing, multi-tenancy, AI scanning, document generation, identity verification and training are all built once and shared. Adding HallGuard or GymGuard is a configuration of the regulator's rules and a coat of paint — not a new company.

The family

Our products

One platform per industry, built against the actual regulator — not a watered-down checklist. Grouped by the duty they answer to; two live, and a fast-expanding family in build and in research.

Financial crime & anti-money-launderingHMRC / SRA / FCA-supervised AML

Premises safety & public protectionMartyn's Law · fire · Building Safety Act

ChurchGuard

Churches & places of worship

The same Martyn's Law duty, for the venues it was most fought over — carol services and festivals routinely cross 200. Free self-assessment and procedures pack, weighted toward the safeguarding documents that sit at the heart of faith-venue compliance. Multi-faith from day one.

EstateGuard

Block & leasehold managing agents

Building-Safety-Act readiness — not another block-management system. Safety-case & golden-thread readiness, leasehold service-charge transparency, Client Money Protection & redress disclosure, and a Trust Mark leaseholders can see. Works alongside AgentGuard.

HallGuard

Village & community halls

Martyn's Law (the Terrorism (Protection of Premises) Act 2025) catches any venue that holds 200+ people at once — which most halls do at a fête or a wedding. A free self-assessment, the public-protection procedures pack, fire risk assessment and a hirer's agreement, written for volunteer committees with no compliance staff.

HotelGuard

Hotels & serviced accommodation

Fire safety, water-systems (L8), food hygiene, allergens, accessibility and guest-data GDPR — plus an HR layer and a mystery-call revenue audit. Marketing site, prospect database, scanner, document generator and training are built; in launch.

StayGuard

Short-term lets & Airbnb hosts

Done-for-you short-let compliance — not another channel manager. The four-nation licensing maze (Scotland's licence is already law), your safety certificates and renewals kept on track, host-safety training, and a Trust Mark your guests can see.

Price & consumer transparencyCMA mandatory price & disclosure rules

Sector regulators & licensingCQC · Food Standards · local licensing

People, hiring & workEmployment Rights Act · Worker Protection Act · free tools

GymGuard

Gyms & leisure operators

The HR engine pointed at a sector built on casual, shift and member-facing staff. Guaranteed-hours tracking that flags who's owed a contract offer, a dictate-it-at-the-desk incident logbook for the Worker Protection Act 2023 harassment duty, and short awareness training — for independent gyms and studios.

HireGuard

Hiring & HR for UK employers

For employers who hire people. Applicant tracking with video screening, right-to-work and onboarding records, AI-generated contracts and policies, the Employment Rights Act 2025 guaranteed-hours engine, an incident logbook that evidences harassment-prevention "reasonable steps", and staff training — for SMEs with no in-house HR.

StyleGuard

Working style — free, for anyone

A free, 4-minute working-style check built on the validated public-domain interpersonal circumplex (the open model behind DISC-style tools). It places you on a wheel of eight styles and turns it into a plain “how to work with me” you can share with a new team or manager. Advisory only — a mirror for self-awareness, never a test or a hiring screen.

TeamGuard

Hiring, HR & people compliance

The people platform for small employers with no HR team — structured video hiring and a shared team work-style map, then the compliance to keep the team legal: right-to-work checks, the Employment Rights Act 2025 guaranteed-hours engine, a Worker Protection Act 2023 harassment logbook, contracts, onboarding and staff training. The hiring engine, pointed at the whole life of a team.

WorkGuard

Interview practice — free for candidates

A free, no-sign-up practice video interview and work-style check. Recorded answers are scored by the same hiring engine behind HireGuard, with instant, honest coaching — built for school leavers and first jobs. Privacy-first: the recording is deleted the moment it's transcribed. A top-of-funnel tool that puts the engine in front of the people being hired.

Resources

How it works, explained.

Plain-English explainers on how the engine and its features work — written to an honest standard.

The regulatory weather is turning our way.

A wave of new UK duties

Martyn's Law (2025) pulls hundreds of thousands of venues into scope. The Employment Rights Act 2025 rewrites zero-hours working. The Worker Protection Act 2023 makes harassment prevention a proactive duty. AML supervision, CMA pricing rules and consumer-protection law keep tightening. Every new rule is a vertical.

The people in scope have no compliance team

A letting agent, a village-hall committee, an independent gym — none of them have a compliance department. They are anxious, under-resourced, and exactly the customer a simple, finished, affordable tool is built for.

Public-facing, by design

Every product ends in a trust mark a consumer can click. Compliance you can't show is compliance you can't sell — and showable trust is what every one of these regulators was trying to protect.

One company, compounding

Two live products fund the engine that makes the third cheap. The data universe built for one sector seeds the next. The cost of the eighth vertical is a fraction of the first.

Progress

What we've shipped.

From a standing start, here's the ground covered — built lean, in production, and earning its keep.

Live
AgentGuard — full product in production

Scanner, scope-aware compliance engine, sanctions & PEP screening, a server-side biometric customer-verification flow (with an iOS passport-NFC read in TestFlight), 12-module AML training, document generation and signing, public Trust pages, and a multi-touch outreach engine to the prospect database.

Live
VetGuard — done-for-you compliant practice websites

We generate a CMA-2026-compliant website from public data; the practice claims it. An admin cockpit scores, enriches and builds across 4,800+ mapped practices.

Launching
HotelGuard — third product on the engine

Positioning, prospect data, exposure scanner, document/policy generator, HR tools, mystery-call revenue audit, billing and a marketing site — built and moving into launch.

In build
Five more verticals scoped on the same chassis

HallGuard & ChurchGuard (Martyn's Law), HireGuard & GymGuard (employment-law HR), and CafeGuard (food) — each a documented plan over the shared engine, with domains secured.

Coming soon
New verticals researched & planned

PracticeGuard & FirmGuard (AML for accountants & law firms) and FuneralGuard (CMA price transparency) — each with a sourced market plan in docs/plans/vertical-expansion, domains live, contactable-universe sources mapped to public registers.

Throughout
The data universe

460,000+ records ingested and resolved from 11 public registers; 31,000+ live agent sites scanned; 22,000+ compliance scans run.